The Gap Partnership
Brand film
Our esteemed friends at Initials have entrusted us with crafting multiple 2D animated brand films for The Gap Partnership, allowing us the opportunity to visually translate TGP's core visions, values and compelling company narratives into engaging animations which serve as vital communication tools, prominently featured on the company's official website and across mulitiple social media platforms. TGP stands at the forefront of global management consultancies, distinguished by their expertise in negotiation.
Our creative team kicked off with the production of the main video, creating a seamless and impactful edit, with motion graphics added to create additional dynamism to the transitions as we moved from one frame to the next, following our cast from sofa snacking to goal-scoring euphoria, crisps flying, Pepsi spilling, and football energy, peaking in glorious slow motion.
Our Approach
Each of our animated videos consistently emphasize this same specific stylistic approach, meticulously adhering to TGPs comprehensive brand guidelines to guarantee that every film authentically reflects and reinforces their established brand identity. Our dedication to their visual language ensures cohesive and impactful storytelling across all of our animated content.
