PepsiCo
Perfect Match
We teamed with our friends at Initials to deliver post-production support on their latest campaign with Pepsico, celebrating the Perfect Match of Pepsi, Walkers and Doritos, as official sponsors of the UEFA Champions League 2025. We were briefed to deliver one main video edit along with multiple Social Media clips and Digital Out-of-Home campaign, delivering bold motion graphics and animation, football fandom and flavour in one playful burst.
Our creative team kicked off with the production of the main video, creating a seamless and impactful edit, with motion graphics added to create additional dynamism to the transitions as we moved from one frame to the next, following our cast from sofa snacking to goal-scoring euphoria, crisps flying, Pepsi spilling, and football energy, peaking in glorious slow motion.
A Perfect Match
We animated the on-screen text to create the vibrant Crunch & Fizz, closing on a striking final frame that positions Pepsi, Walkers and Doritos as the ultimate matchday companions, the Perfect Match. Our team then turned to the colour grade, manipulating the hues, saturation and luminosity of each shot to establish the desired mood and ensure visual consistency throughout the piece, aligning with the print campaign. Simultaneously, our sound designers embarked on crafting a rich and immersive soundscape. This involved layering sound effects and music to enhance the visuals and create an engaging and emotionally resonant experience for the audience.
Adapting for Out-of-Home
The main film was then adapted for both; varying social media content as well as the Digital Out-of-Home campaign, running across bus stop billboards with animated bursts of Crunch & Fizz, extending the campaign’s playful energy beyond the screen.
