Cadbury
Joynormous Surprise
We teamed up once again, with our friends at initials to capture a first of it’s kind promotion, giving away life-changing surprises through the Cadbury ‘Win a Joynormous Surprise made just for you’ campaign.
Traveling the length and breadth of the United Kingdom, our production team followed the Cadbury Joy agents to capture them as they surprised the winners with their unforgettable and individually tailored prizes, which included; a professional theatre lesson on broadway, a safari in South Africa and a trip to San Diego’s Comic Con to name but a few.
Journey of Joy
For each winner, we crafted bespoke videos showcasing their tailored prizes, capturing the joy of each unique moment. We were also tasked with producing a compilation film combining live-action from our shoot and animated elements. Our motion artists created multiple motion elements including a chocolate map, playfully reflecting Cadburys rich heritage. We animated various chocolate bars overlaying each other in an engaging and dynamic way bringing the brand to life and celebrating the joy of the tailored surprises.
