Atos
Cloud Catalyst
Approached by our friends at Gilroy, our brief was to create and produce a compelling and informative business 2 business video announcing the launch of Atos CloudCatalyst for Amazon Web Services (AWS). This corporate film was to be both; detailed and impactful and so, our creative team got to work conceptualising a visual style that could engage audiences and drive the story.
Our creative team kicked off with the production of the main video, creating a seamless and impactful edit, with motion graphics added to create additional dynamism to the transitions as we moved from one frame to the next, following our cast from sofa snacking to goal-scoring euphoria, crisps flying, Pepsi spilling, and football energy, peaking in glorious slow motion.
Hero Film
Our launch film was a hit with the client and as such, we were commissioned to produce another B2B video for the brand. This time, the film would be used to further detail and market Atos CloudCatalyst for AWS and was named their Hero film. This video sits on the Atos CloudCatalyst official website and serves as a more informative and detailed piece, showcasing the partnership’s vision and innovation. Sourcing the voiceover artist to tell the story and using stock footage to drive the narrative, our animators created a simple, yet effective second corporate brand film for our client.
Adapting for Out-of-Home
The main film was then adapted for both; varying social media content as well as the Digital Out-of-Home campaign, running across bus stop billboards with animated bursts of Crunch & Fizz, extending the campaign’s playful energy beyond the screen.
