Wrap up London
Wrap up
Wrap Up London has become one of the largest winter volunteering campaigns in the city of London, illustrating just what can be achieved when people come together as a community to help those most in need. The aim of this awareness campaign video was to capture the spirit of collective action, showcasing how small acts of kindness can have a big impact.
Our production crew were tasked with following the CEO and his dedicated team of volunteers as they placed vibrant red coats on statues across the City, a striking visual representation of the charity’s call to action. We captured the volunteers as the busily adjusted red coats to fit the individual statues, documenting the impact of the organization’s mission to provide warmth to those in need.
Red Coats
Our team created this emotional campaign video that showcases the powerful contrast between the cold stone of the statues and the warmth of the coats, mirroring the crucial role Wrap Up London plays in supporting vulnerable people during winter. This bold, symbolic gesture brought the cause to life, using the city itself as a canvas for compassion.
