Axi

Trade your Edge

The fine folk at Purple approached us to support with their Axi rebrand, which coincided with the announcement of the Axi partnership with Manchester City FC. Our brief focussed on the production of moving image content specifically around the compelling social media campaign in the form of videos and social content as well as animated pitch-side LED screens.

This international campaign saw Sugarhill, working closely with Purple to incorporate elements such as the Axi edge and vibrant explosions, resulting in some very powerful and bold motion pieces.

Philips-deluxe
Philips-deluxe
Philips-deluxe
Philips-deluxe