Kind

Powered by kind

Our production team were asked to arrange event filming and ultimately produce a promotional video showcasing the journey of the ‘Powered by Kind’ activation, a lively and vibrant, people powered platform that transforms energy from movement into real power for others. Our brief included the live-action filming of multiple events across the UK, as well as post-production services including; the motion design, animation, video edit, colour grade and sound design.

Event Filming

Our production crew started with shooting video content of activities across the Virgin Sports- Hackney Half Marathon, a 2 day event where ‘Powered by Kind’ partnering with on-trend fitness instructors F&L, used fitness activities to power a motivational message board for spectators to add captivating messages to inspire the runners. Our film-making team then followed the activation as they headed to the festivals, recording footage as exciting DJs got everyone on the dancefloor to create the energy needed to power festival essentials.

Post-Production services

Back at our studio, our production team orchestrated the post-production process, carefully considering every frame as they assembled the video edit, laying the groundwork for a high-energy, visually captivating promotional video. Our talented motion team of graphics designers embarked on crafting compelling on-screen text, integral to driving the video’s story, whilst our skilled colorist, used advanced grading techniques to adjust the color palette and enhance the vibrancy of the footage creating a richer, more immersive viewing experience. Our sound team contributed a carefully crafted audio landscape, culminating in this fast-paced, visually stimulating promotional brand video for Kind, in collaboration with Sense.