Innocent

Flash mob

We were asked to lend our production expertise to a playful and engaging project for Innocent, centered around a captivating flash mob performance staged in the vibrant setting of Granary Square, London. Our brief was to create an exciting and vibrant brand video that captured this memorable, showstopping spectacle showcasing Innocent's range of delicious smoothies.

Amidst the hurried rhythm of this bustling London square, our production team skillfully documented the captivating scenes as individual dancers, poised and ready, gracefully entered the public space, one after another. Their unexpected arrival unfolded, carefully orchestrated, drawing the attention of the unsuspecting passers-by.

Capturing the movement

Our film crew captured onlookers, initially caught off guard by this impromptu performance but quickly transitioned to a state of bemused fascination as the dancers’ movements began to weave a compelling narrative within the ordinary backdrop of their day. The energy of the city momentarily shifted, infused with the artistry and surprise of this fleeting, yet memorable, street performance. In partnership with the team at Sense.