Cadbury
Joynormous Surprise
A unique production project that our entire team couldn’t wait to get their teeth into! We were asked to capture a first of it’s kind promotion, giving away life-changing surprises through the Cadbury ‘Win a Joynormous Surprise made just for you’ campaign. Traveling the length and breadth of the UK our production team followed the Cadbury Joy agents to capture them as they surprised the winners with unforgettable, personalised prizes.
Firstly, for each winner, our animators crafted a bespoke video which would be used to reveal their personalised prize, which included; a theatre lesson on Broadway, a safari in South Africa, a trip to San Diego’s Comic Con, to name but a few. Our film crew then captured the live moment of each reveal and the unique emotional response of each winner. The end result; a very tired production team but some very happy winners.
Journey of Joy
Following our travels, back at the studio the production and creative teams got to work to produce a compilation film combining all the footage from our film journey, alongside animated elements our motion designers had created, including; a chocolate map and animated chocolate bars, bringing the brand to life and celebrating the joy of the tailored surprises. Supporting the team at Initials is always a pleasure.
