Asahi

Superdry

Our animation talents were required to provide the moving image content on this social media campaign for Asahi, centered around Asahi Super Dry’s Karakuchi taste in partnership with Purple. Combining beautiful beer shots with dynamic motion graphics, our animators produced two visually compelling short-films that brought to life the Asahi Super Dry’s liquid, foam and bubbles, while engaging viewers with a modern and visually impactful presentation.

Function of Foam

Uncovering the secret behind the Karakuchi taste, our motion designers captured the crucial role of the foam and two-part pour that locks in carbonation for a quick, clean finish, with crisp motion graphics. The bold and engaging animated text was carefully considered by our team to add visual stimulus, as well as driving the narrative throughout the video.

Pour at home

This two-step short explainer video was created to guide viewers through the perfect Karakuchi Pour at Home. The motion design encapsulates the essence of Asahi Super Dry with satisfying lager and foam shots combined with energetic kinetic typography highlighting the individual steps to creating the perfect Pour at Home.