Abuelo

Two Oaks

We were briefed to produce motion content and post-production services for a campaign for Abuelo Two Oaks, one of the many innovations from award-winning Ron Abuelo Panamanian Rum. Matured in oak bourbon barrels and finished in charred American oak, our motion team were tasked with producing animation which brought to life the combination of the two oaks alongside the bottle of smooth rum.

Crafted to reflect the depth and duality of Ron Abuelo’s Two Oaks rum, our animators brought together elements from the campaign assets to create a motion piece; adding texture, depth and subtle movement. Two pieces of oak collide as rich gold liquid forms between the two, the charred oak glows from the burning oak as wisps of smoke emerge and the bottle of rum is finally revealed. Working in collaboration with our friends at Purple.