Boehringer Ingelheim
Launch Campaign
Approached by our friends at Gilroy, our initial brief was to create and produce a compelling and informative launch film announcing the groundbreaking partnership between Atos and Amazon Web Services (AWS), Atos CloudCatalyst. Designed to speak to enterprise businesses, the existing customers of Atos and inform how they could move their existing infrastructure from on-premise to the cloud.
Our animators got to work creating this energetic and dynamic film using fast-paced kinetic typography to convey the narrative with interspersed relevant stock footage to further underscore the core messaging. This visual approach was matched with impactful music chosen to reinforce the energy and emotional resonance, effectively driving the viewers engagement.
Hero Film
Following the successful implementation of the Atos CloudCatalyst Launch campaign film, we were asked to produce a Hero film, which could be used to further detail and market Atos CloudCatalyst for AWS. The film would sit on the Atos CloudCatalyst official website and serve as a more informative piece, showcasing the partnership’s vision and innovation.
