We teamed with our friends at initials to capture a first of it’s kind promotion, giving away life-changing surprises through the Cadbury ‘Win a Joynormous Surprise made just for you’ campaign.
Traveling the length and breadth of the United Kingdom, Sugarhill followed the Cadbury’s Joy agents to film them as they surprised the winners with their unforgettable and individually tailored prizes, which included; a professional theatre lesson on broadway, a safari in South Africa and a trip to San Diego’s Comic Con to name but a few.
