Abuelo

Two Oaks

The latest rum from Abuelo is double matured in two separate barrels; an oak bourbon cask to add the intense richness and an extra-charred Virgin American Oak adding the deep, smoky character. The finished piece brings the element of realism by adding texture, depth and subtle movement.

Working closely with our friends at Purple, our goal was to produce a motion piece which brought to life the combination of the two oaks alongside the bottle of smooth rum.

Double matured.

Crafted to reflect the depth and duality of Ron Abuelo’s Two Oaks rum, this motion piece brings its unique cask process to life. As two logs symbolising ex-bourbon barrels and heavily-charred virgin American oak collide, rich gold paint begins to spill, a visual nod to the complexity within. The reveal of the bottle adds a final layer of mystery, echoing the bold, smoky character of the rum itself.

CREDITS

Client AbueloAgency Purple

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