Cadburys
Joynormous Surprise
We teamed up once again, with our friends at initials to capture a first of it’s kind promotion, giving away life-changing surprises through the Cadbury ‘Win a Joynormous Surprise made just for you’ campaign.
Traveling the length and breadth of the United Kingdom, our production team followed the Cadbury’s Joy agents to capture them as they surprised the winners with their unforgettable and individually tailored prizes, which included; a professional theatre lesson on broadway, a safari in South Africa and a trip to San Diego’s Comic Con to name but a few.
Journey of Joy
For each winner, we crafted bespoke videos showcasing their tailored prizes, capturing the joy of each unique moment. In the overall film, we created a UK map made entirely of chocolate, playfully reflecting Cadbury’s rich heritage. The film also features Cadbury’s iconic chocolate bars, such as Dairy Milk, Crunchie, and Double Decker, overlaying each other in an engaging and dynamic way, bringing the brand to life while celebrating the joy of the tailored surprises.
