Kind
Powered by kind
We teamed with our friends at Initials to deliver post-production support on their latest campaign with Pepsico, celebrating the Perfect Match of Pepsi, Walkers and Doritos, as official sponsors of the UEFA Champions League 2025. We were briefed to deliver one main video edit along with multiple Social Media clips and Digital Out-of-Home campaign, delivering bold motion graphics and animation, football fandom and flavour in one playful burst.
Our production team were asked to produce a promotional film for the team at Sense, to showcase their journey with the ‘Powered by Kind’ activation, a lively and vibrant, people powered platform that transforms energy from movement into real power for others.
Hackney Half Marathon and Camp Bestival Our video production crew started with shooting video content of activities at the Virgin Sports Event, Hackney Half Marathon, where ‘Powered by Kind’ partnering with on-trend fitness instructors, F&L used fitness activities to power a motivational message board, where spectators added captivating messages to inspire runners. Our film-making team then followed the activation as they headed into the festivals, recording footage as exciting DJs got everyone on the dancefloor to create the energy needed to power the festival essentials.
F&L Fitness
We captured the raw power of the F&L fitness team as they led intense group workouts, each rep bursting with the energy that fuels the Powered by KIND movement. With dynamic camera work, we brought the sweat, grit, and unfiltered motivation to life, capturing every explosive movement and the electric atmosphere they created.
