Kind
Powered by kind
Our production team were asked to produce a promotional film for the team at Sense, to showcase their journey with the ‘Powered by Kind’ activation, a lively and vibrant, people powered platform that transforms energy from movement into real power for others.
As a full service production studio, the brief included the live-action filming over multiple events across the UK, as well as the motion design, animation, edit, colour grade and sound design.
Hackney Half Marathon and Camp Bestival
Our video production crew started with shooting video content of activities at the Virgin Sports Event, Hackney Half Marathon, where ‘Powered by Kind’ partnering with on-trend fitness instructors, F&L used fitness activities to power a motivational message board, where spectators added captivating messages to inspire runners. Our film-making team then followed the activation as they headed into the festivals, recording footage as exciting DJs got everyone on the dancefloor to create the energy needed to power the festival essentials.
F&L Fitness
We captured the raw power of the F&L fitness team as they led intense group workouts, each rep bursting with the energy that fuels the Powered by KIND movement. With dynamic camera work, we brought the sweat, grit, and unfiltered motivation to life, capturing every explosive movement and the electric atmosphere they created.
