Kind
Powered by kind
We were asked to produce a promotional film for the team at Sense, to showcase their journey with the ‘Powered by Kind’ activation, a lively and vibrant, people powered platform that transforms energy from movement into real power for others.
Our production team followed the ‘Powered by Kind’ activation as they headed into the festivals. Fabulous and exciting DJs got the party started with everyone up on the dance floor creating the energy needed to power the festival essentials brought along for attendees to use; phone chargers, hair tools etc..
Hackney Half Marathon
We then captured activities at the Virgin Sports Event, Hackney Half, where ‘Powered by Kind’ partnered with on-trend fitness instructors, F&L to use fitness activities to power a motivational message board, where spectators could add a captivating message to inspire the thousands of runners during the half marathon.
F&L Fitness
We captured the raw power of the F&L fitness team as they led intense group workouts, each rep bursting with the energy that fuels the Powered by KIND movement. With dynamic camera work, we brought the sweat, grit, and unfiltered motivation to life, capturing every explosive movement and the electric atmosphere they created.
