Wrap up London
Wrap up
For this project, we were tasked to capture a powerful awareness campaign in the heart of the city. Our focus was on documenting the impact of the organization’s mission to provide warmth to those in need. We followed CEO Jon Meech and his dedicated colleagues as they placed vibrant red coats on statues across London, a striking visual representation of the charity’s call to action.
The video highlighted the powerful contrast between the cold stone of the statues and the warmth of the coats, mirroring the crucial role Wrap Up London plays in supporting vulnerable people during winter. This bold, symbolic gesture brought the cause to life, using the city itself as a canvas for compassion.
Red Coats
Wrap Up London has become one of the largest winter volunteering events in the city, illustrating just what can be achieved when people come together as a community to help those most in need. This campaign captured the spirit of collective action, showcasing how small acts of kindness can have a big impact.
