Philips
Breathe easy
Philips, a leading health technology company offers a range of Nebulisers and Compressors to aid respiratory care, from the Innospire Deluxe Nebuliser to the child friendly Willis the Whale Pediatric Nebuliser Compressor System. Approached by our friends at Initials, we were tasked with directing and producing a series of 5 ‘how to’ videos, demonstrating this healthcare range by Philips.
Our production team commenced with pre-production, sourcing film locations, settling on a beautiful spot near Clapham, London that perfectly aligned with the creative vision. Simultaneously, our talent scouting initiative was launched and hair and make-up artists scheduled, whilst our art department started to curate a collection of appropriate props and costume items to enhance the visual storytelling. Behind the scenes, logistical planning was underway, with the team expertly organising our skilled crew and co-ordinating the inventory of equipment, from camera and lenses to lighting and audio.
Production
During production, our highly skilled crew arrive on-set to prepare the various scenes and set-up all necessary equipment. The shoot itself proved dynamic and engaging, filled with considerable action and a palpable sense of energy. The dedicated team were clearly in their element, demonstrating expertise and a collaborative spirit as they worked diligently to ensure that every shot captured the Directors vision and adhered to the detailed shot list. The atmosphere on-set was one of focused enthusiasm and professional commitment to achieving the desired artistic and technical outcomes.
